13 Cool Tools to Make You a Marketing Superstar

 

Business Toolbox  

 

Marketing is such an important part of our real estate investing business that we are always looking for tools make the job easier. Here are a few that I love.

 

Getting the Business

Most everyone uses bandit signs when they are first starting out and a lot of seasoned investors continue to use them.  They can be very effective when they are used regularly, but they can be costly and they are a real pain in the neck to put up. You do need to be sure they are legal in your area.  Here are a couple of resources for you.

 

Need bandit signs?  The price is great and the turnaround time is very fast.

This is a great tool that will help you hang your signs 8-9 feet off the ground without a ladder.

There are a number of affordable options when it comes to post card marketing, but Click 2 Mail is one that a lot of investors use.

If you want a completely done for you system, check this company out. They are a little pricier as they charge a monthly fee, but you set it up and it’s done.  And, keeping your list up to date is included.

I have used Vista Print for a long time for my business cards. Their prices can’t be beat and you can almost always get 250 cards free on their website.

 

I’ve got a house. Now what?

Once you’ve found that smoking hot deal, there are some things you are going to have to do. These tools will help you get the job done.

 

This is a great little flip camera. You can take pictures or video of houses and post those directly to the internet or save them on your computer. I love mine!

If you don’t have access to the MLS this is an affordable paid service that will get you going.

Free software to market and analyze your deals. What a great tool.

This is a free service that allows you to create beautiful flyers and post them right to Craig’s List, Facebook, and other online sites to market your property.

 

Communication and the “Wow Factor”

If you have taken the time to build a list in your business, it’s imperative to keep in touch and nurture these relationships.

 

Most real estate investors are familiar with this auto responder service. Aweber is inexpensive ($19.00 per month) and always delivers.  Using auto responders helps you stay on top of “keeping in touch” with those folks on your list.

When you get a property you can send it to your entire buyers list via text with just the push of a button. Just about everyone would prefer get a text first and then give you a call back at their convenience.

 

“Wowing”

In this business, it’s vital to make a good impression. You want to be remembered. The truth of the matter is that most people are so bad at making a good impression it doesn’t really take that much effort to stand out. When a seller is getting bombarded with letters and offers, just how can you stand out from the pack? Send them a thank you card! Take the time to thank them for letting you look at the property and considering your offer (even if they turned you down flat). Guess who they will remember if they move on to plan B?

You can write a simple thank you card, but you can also up the “wow factor” with one of these.

 

This is a great service that allows you to order and send out a customized card automatically for just about the price of a card in the store and a stamp.

This is a service that I just learned about, and I love it. Just by having a person’s email address you can send out stunning, tasteful cards, invitations and all sorts of announcements.

There are free versions and paid (but very cheap) versions of these cards. They have things for just about any occasion or promotion you could imagine. When you receive a Paperless Post, it looks like it is in an envelope. It’s animated to open up and pop out your card or invitation. These would be great for your next promotion to your email list.

You are probably using some of these in your business now. Are there some you could add to your toolbox starting tomorrow?

 

 

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Using A Database In Your Real Estate Business

 

Using a database in your real estate business 

 

How It Makes You Money

If you are using direct mail in your real estate business, you have to have a system for keeping track of your contacts and printing your direct mail.   Starting out with a database right from the beginning, will save you so much time down the road.  It will also make it much easier to keep your direct mail campaigns on track which will directly impact your income in a positive way.

If you’re not sure what the best way to do this is, I can tell you how! 

 

Continue reading here.

 

 

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Escaping the 9 to 5; How I Did It With Chris Bruce

 

Escaping the 9 to 5

Escaping the 9 to 5

 

Today’s interview is with a young investor named Chris Bruce that is both smart and savvy. After spending a few years “enjoying life” he got down to business and built a success real estate wholesaling business in Tampa, Florida.

Chris is a full time investor that also coaches students across the country on how to replicate his success.  If you will stop by his blog after your watch the video he has something to get you started. He has a FREE 5 day course on “How to Make a Fortune Flipping Homes”.  I’ll put the link to the blog” below.

 

 

Don’t forget to stop by “Chris Bruce’s REI Blog” for your free 5 day course.

 

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Escaping the 9 to5; How I Did It With Bill Walston

 

Escaping the 9 to 5

Escaping the 9 to 5

 

I have another great interview for you today in my “Escaping the 9 to 5; How I Did It” series. 

I recently had the pleasure of spending some time with Bill Walston from Johnson City, Tennessee. Bill is a full time real estate investor, a coach and a mentor. He is also a much sought after tax strategist.  Bill has degrees in accounting and finance as well as a Master’s degree in Tax Law. This guy really knows his stuff!

Bill is on a mission to “help people live a tax deductible lifestyle”. Continue reading

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Understanding the Probate Process and the Duties of the Executor

 

Probate Process

Probate Process

 

Just about everyone will tell you that the probate process is difficult.  It can be confusing to navigate, and emotionally it is a tough job for those left behind.  In a perfect world, each of us would have done careful estate planning to make things easier for family members. However, in real life this is often not the case. Here is a little “cheat sheet” to help you understand the process.   Continue reading

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Escaping the 9 To 5; How I Did It Interview With Terry Sprouse

 

Escaping the 9 to 5

 

This week’s interview is with Terry Sprouse who is not only a full time real estate investor, but he is the author of two books and he owns and operates his own publishing company called Planeta Books. He lives In Tucson, Arizona with his family. Continue reading

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Successful Direct Mail Campaigns

Creating Successful Direct Mail Campaigns 

Direct mail campaigns can be a great way to keep your funnel full of leads. I have said many times before, that direct mail is my number one source of leads. But there are some basics concepts that you need to follow in order for it to work for you.

 

 Continue Reading The Rest of This Article Here

 

 

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